Reveal the Intelligence of the Skin — Whatever the Challenge
This November 20-22, under the neon lights of Las Vegas, BIODERMA joins, for the first time, the world’s most spectacular race as the Official Skincare Partner of the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2025.
In the heat, speed, and intensity of Formula 1®, every element is pushed to its limits — including the skin.
At BIODERMA, we believe that the skin is intelligent: it knows how to adapt, defend, and restore itself when faced with extreme conditions. Our mission is to help it do exactly that.
At the Las Vegas Grand Prix™, BIODERMA celebrates the performance of the skin — its remarkable capacity to adapt to heat, stress, and pollution — through dermatological care that works with the skin, not against it.
THIS CONCEPT BRINGS ECOBIOLOGY TO LIFE THROUGH SKIN INTELLIGENCE IN ACTION:
Sensibio H₂O gently cleanses while respecting the skin’s natural mechanisms.
Atoderm Shower Oil and Intensive Balm nourish, reinforce, and protect the skin barrier for lasting resilience.
Together, these essentials express BIODERMA’s ecobiological approach: helping the skin adapt to every challenge while preserving its natural intelligence.
“Formula 1 pushes human and technological limits — just as our skin faces constant challenges,”
says Jeremy Bayen, General Manager, NAOS North America.
“Our goal is to show that when you understand and respect the skin’s biology, you empower it to perform — naturally.”
As the Official Skincare Partner of the Las Vegas Grand Prix, BIODERMA will bring its expertise trackside — from Paddock Club™ activations to fan experiences — offering guests the opportunity to reset and restore their skin amid the intensity of race weekend.
Because whether under the desert sun or city lights, intelligent care helps the skin reveal its best — whatever the challenge.
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WHERE PERFORMANCE MEETS CARE.
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